In discussions with CIOs, we’re now fielding inquiries about product carbon footprint: Rohit Midha, Lenovo [Video]

In our engagements with Chief Information Officers (CIOs), we’ve observed a notable increase in their queries regarding product carbon footprint (PCF),” remarked Rohit Midha, Executive Director of Enterprise Business at Lenovo. This trend underscores a strategic shift towards sustainability integration within IT operations and decision-making frameworks, reflecting heightened organizational awareness of environmental impacts. It also highlights Lenovo’s commitment to addressing these concerns through innovative solutions and proactive engagement with industry leaders.