WHOOP announces global expansion, additions to executive team [Video]

Boston-based wearable fitness company WHOOP announced it expanded its language offerings and global footprint, now shipping to 56 markets worldwide, including Hong Kong, Bahrain, Korea, Saudi Arabia, Qatar, Israel, Taiwan and Kuwait.

WHOOP’s wearable health tracker collects physiological data on heart rate, sleep, recovery and strain. Users also have the option to track their menstrual cycle. Its corresponding app displays health analytics and a journal that helps users track self-reported behavior, and offers personalized coaching.

The company also announced that its app is available in Italian and Latin American Spanish, in addition to its current offerings in English, German and French. In a statement, the wearables company said additional languages will be available soon. 

WHOOP appointed three new executives to its leadership team to support its growth, including Ed Baker as chief growth officer, Michener Chandlee as chief financial officer and John Sullivan as chief marketing officer, who was promoted from within. 

Baker was formerly …